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  • From an Idea to Disney (From an Idea to)

From an Idea to Disney
(From an Idea to)

Author
Lowey Bundy Sichol
Publication Date
February 12, 2019
Genre / Grade Band
Non-fiction /  4th − 5th
Language
English
From an Idea to Disney (From an Idea to)
Currently out of stock
Description

From an Idea to Disney is a behind-the-movie-screen look into the history, business, and brand of the world's largest entertainment empire. With humorous black & white illustrations throughout, learn about the company behind the world's favorite mouse, Mickey!

"I only hope that we never lose sight of one thing--that it was all started by a mouse." --Walt Disney

Today, the Walt Disney Company is the biggest entertainment company in the world with theme parks, TV shows, movie studios, merchandise, the most recognizable cartoon character in the world, Mickey Mouse. But a long time ago, brothers Walt and Roy Disney started out with just an idea. Find out more about Disney's history, the business, and the brand in this illustrated nonfiction book!

  • Find out what Walt first intended to name his famous mouse. (Hint: It wasn't Mickey!)
  • Discover behind-the-scenes magic of how Walt Disney World is run.
  • Explore the ways the Disney expanded its brand from a little mouse into media, merchandise, and more!
Publication date
February 12, 2019
Genre
Non-fiction
ISBN-13
9781328453600
Publisher
Clarion Books
Series
From an Idea to
BISAC categories
JNF007060 - Juvenile Nonfiction | Biography & Autobiography | Performing Arts
JNF039030 - Juvenile Nonfiction | Performing Arts | Film
JNF010000 - Juvenile Nonfiction | Business & Economics
Library of Congress categories
History
Biographies
United States
Motion picture producers and directors
Marketing
Disney, Walt
Walt Disney Company
Branding (Marketing)
Companies
I Really Liked this book!

I read this on the plane, and I honestly really loved it! I never knew certain things about how Disney was created, and after reading this book, my whole perspective was changed!

Lowey Bundy Sichol
Lowey Bundy Sichol is the author and creator of From an Idea to..., a movement that introduces business and entrepreneurship biographies to children. When she's not writing, you can find her throwing a ball, shooting hoops, or on the shore of Lake Michigan with her husband, three children, and two big goofy dogs. Look for her at loweysichol.com.
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